So today we're going to take a look at one of my favorite industries (to be a consumer of)… restaurants. While many of these tips can be modified to apply to other industries, they are specifically for those of you who own or work with restaurants. So let's go. Non-Disclaimer Disclaimer: In some of my examples below, I'll be using a local restaurant for me called Bard & Banker. He's not one of our clients; they just do certain things well, and I don't like to use our own clients in examples. So this is a non-disclaimer for clarity. Other than enjoying a few lunches there, we have no business relationship. SEO Tip #1: Google My Business If you're on Search Engine Land, you probably already have a
Google My Business page (and if not, there's some handy information from Google here). That said, there are plenty of new and unobvious features under the hood of your Google My Business listing, and some of them are only available to restaurants! Google jewelry photo editing service Posts One of my favorite new additions to the restaurant SEO arsenal is Google Posts, which is being rolled out across businesses. Posts are accessible through the Google My Business listing editor page and offer the option to add a post of up to 300 words with an image and a link to: Learn more Reserve Register To buy Get offer You can also create events with start and end times.
When people search for your business, they'll see your posts in the Knowledge Graph on desktop, but, perhaps more importantly for restaurants, on mobile they'll see something like: Google Posts in SERPs With Posts, restaurants can not only advertise specials and events, but claim a lot more real estate on Google for free. Quick URLs And speaking of claiming more real estate for free, on August 10 an update to Google My Business was rolled out that allowed businesses to add additional links to deeper pages on their site. While this capability is open to all businesses, restaurants seem to be making the most of it.