In addition to Twitter, Facebook offers are an underrated way to advertise during the holidays. Advertising Continue reading below Simply create your deal in Power Editor as an unpublished post, schedule when you want it to launch, and sit back and watch all the extra traffic drive to your site. If you want to learn more about Facebook offers and other types of Facebook advertising, read this case study from Smart Insights to learn more about how they used the social media giant to capitalize on their business during the holidays. Mobile optimization: send promotions by SMS Ensuring your site is mobile-optimized is a hugely important marketing strategy in general, but even more so during the holidays when shoppers will be looking to easily score bargains just by using their smartphones.
Make sure your site is easy to read and navigate on mobile and loads quickly. Consider sending coupons and promotions to mobile customers hair masking service directly to their phone and be sure to include a clear call to action similar to the screenshot below. Black Friday is not the time to skimp on your mobile marketing budget. Spend a little more money, it will be worth it in the end when you triumph over competitors who haven't taken the time to make sure their business is mobile-friendly. SMS Focus on e-commerce: use extra touches like fast and free shipping If your business is solely based online, spending the extra time and money to really focus on e-commerce marketing strategies will be worth it for your budget.
Intersect Retail suggests starting promotions earlier than brick-and-mortar stores to give you an edge over the competition (just like BarkBox did in the photo below). Make sure your SEO strategy is up to snuff and your keywords are relevant. barkbox Definitely give consumers extra incentives like fast and free shipping, guaranteed ship date, discount codes, flexible payment options, and more. Just because you're a small business doesn't mean you can't compete with giants like WalMart and Amazon. Start offering those little extra touches that big companies sometimes overlook and your customers will thank you. A personalized approach: use friendly language and don't forget your blog While it's easy to get lost in emails, tweets, and automated ads, it pays to make sure they all include a personal element.